Call me crazy, but using a brush to apply foundation never quite felt natural to me. Using a sponge, however, feels way more natural, as it can work with the liquid to mask and fill in lines and leave an even coating of the cosmetics product. What if that sponge also moved at 15,000 sonic pulses per minute, in order to more thoroughly embed the product into the skin, leaving an airbrushed finish? That’s exactly what Color Me Automatic Foundation Applicator does, mimicking the rapid tapping motion that a professional generally does to impart foundation and powder to the face. In fact, Color Me was created by skincare educator and global makeup artist, Eric Jimenez, so that your most beloved foundation or powder can have extra staying power and an ultra seamless look, derived from one small, affordable device.

"Your most beloved foundation or powder can have extra staying power and an ultra seamless look, derived from one small, affordable device."

Although it’s vibrating, I found that it can barely be felt; it pretty much glides over the skin, with nary a sensation of makeup application, but rather a very light smoothing of the skin. The Pro Version comes with a universal sponge, good for both types of coverage, while the original device has one for each kind of makeup (liquid or powder). The tear drop shape is conducive to getting around small, delicate areas, like the nose, eyes, and lips, which I find is generally lacking in manual makeup brushes designated for powder or foundation use.

Color Me also comes with a lithium battery, hence, you don’t need to worry about charging it, and can easily be cleaned with a few dabs of rubbing alcohol. Otherwise, each sponge can last from 7 to 30 uses, depending on your skin sensitivity. As my skin is the more sensitive side, but don’t apply foundation every day, I’ve managed to be able to stretch out the sponges to every three weeks.

Here’s how you use it:

  • First moisturize skin before applying foundation or powder to the face.
  • Pull white battery tab out and apply foundation to sponge, making sure to fully coat the entire sponge surface area. Add another dab if necessary after it’s been spread around.
  • If you are using powder, place the sponge directly in it, and shake off the excess.
  • Turn the device on, and start at the cheek, evenly sweeping the device upward.
  • Be sure to blend well at the jawline, temples, forehead, and along the hair line.
  • Repeat the process necessary, set with powder (if liquid was used), or merely turn it off when done!