founder, naturally addicted to fashion, shopping, & beauty!

DiNardo, a proud Pittsburgh native and long-time New York City resident has covered New York Fashion Week for the past 11 years while penning articles for a myriad of publications, including Redbook, and GQ Magazines,,,, AOL, The Today Show,,, and the Independent Fashion Bloggers Network.

Ms. DiNardo has appeared on New York’s WPIX 11 News as a fashion and beauty expert, had her own web series, “Street Peek” on StyleCoalition.TV, and has been recognized for her editorial work in fashion and beauty by The New York Times, Fast Company, and The Pittsburgh Post-Gazette amongst others.  

She takes pride in her shopping acumen, excelling at finding the most incredibly fashionable and functional items at exceptional value. Her specialty is apparel, accessories, and beauty product reviews, highlighting unusual but important attributes that make each one a must-have.